This hands-on course focuses on developing a comprehensive strategic marketing plan. Participants will engage in practical exercises to create a detailed marketing strategy, utilizing tools like SWOT analysis, competitive positioning, and budgeting. By the end of the course, participants will be equipped to design a marketing plan that aligns with business goals, effectively positions a brand in the market, and sets a clear path for execution and monitoring.
Day 1
Session 1: Introduction to Strategic Marketing Planning
Session 2: Conducting a SWOT Analysis
Session 3: Competitive Positioning
Day 2
Session 1: Setting Marketing Goals and Objectives
Session 2: Developing a Marketing Budget
Session 3: Defining the Target Audience
Day 3
Session 1: Executing a Strategic Marketing Plan
Session 2: Monitoring and Adjusting the Plan
Session 3: Final Project: Marketing Plan Development
We are open to customizing this program to align with your specific learning objectives. If your team has particular goals or areas they wish to focus on, we would be happy to tailor the course outline to meet those needs and ensure the program supports the achievement of your desired outcomes.
This introductory course provides participants with a foundational understanding of strategic marketing planning.
This course equips participants with a solid foundation in marketing fundamentals.
This course provides a comprehensive introduction to digital marketing strategy development.
This course focuses on the development and execution of integrated marketing communication strategies.
This course focuses on leveraging data analytics and insights to inform and refine marketing strategies.
This comprehensive course delves into advanced tools and methodologies for developing and implementing long-term strategic marketing plans.
This intensive course provides participants with the tools and methodologies required to create and manage powerful brand strategies that drive competitive advantage.
This course focuses on the essential metrics and tools used to measure the effectiveness and return on investment (ROI) of marketing strategies.
This advanced training course covers the critical aspects of scenario planning, risk management, and adaptive strategies necessary for navigating dynamic and unpredictable markets.