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Course Outline

Dominate The Market

Marketing Fundamentals: Building a Strong Foundation – Training Course

Rating

9/10

Duration

2 Days

Course Overview

This course equips participants with a solid foundation in marketing fundamentals. Through practical exercises and interactive sessions, participants will learn the essentials of market research, understanding target audiences, and crafting compelling value propositions. By the end of the course, participants will have the skills to create a framework for developing effective marketing strategies.

Format of Training

  • Instructor-led presentations and discussions
  • Practical exercises in market research and audience profiling
  • Group activities for crafting value propositions
  • Hands-on lab: Developing a marketing framework

Course Objectives

  1. Understand the importance of marketing fundamentals in business success.
  2. Conduct basic market research to gather actionable insights.
  3. Analyze target audiences using segmentation techniques.
  4. Develop customer personas based on research findings.
  5. Craft value propositions that align with customer needs.
  6. Recognize key components of a marketing strategy framework.
  7. Apply foundational marketing concepts to real-world scenarios.

Prerequisites

  • No prior marketing experience needed
  • Interest in understanding marketing essentials
  • Basic knowledge of business and customer interaction
  • Willingness to engage in group activities
Course Outline

Day 1
Session 1: Introduction to Marketing Fundamentals

  • Defining marketing and its role in business success
  • Key concepts: Needs, wants, and demand

Session 2: Market Research Basics

  • Types of market research: Primary and secondary
  • Tools and techniques for gathering insights

Session 3: Target Audience Analysis

  • Introduction to market segmentation
  • Creating customer personas based on data

Day 2
Session 1: Value Propositions: Crafting Customer Value

  • Understanding value creation in marketing
  • Hands-on activity: Crafting value propositions

Session 2: Developing a Marketing Framework

  • Key components of an effective marketing strategy
  • Group activity: Building a simple marketing framework

Session 3: Applying Marketing Fundamentals

  • Case studies and real-world examples
  • Hands-on lab: Integrating insights into a marketing plan

Bespoke Option

We are open to customizing this program to align with your specific learning objectives. If your team has particular goals or areas they wish to focus on, we would be happy to tailor the course outline to meet those needs and ensure the program supports the achievement of your desired outcomes.

Course Enquiry

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Marketing Fundamentals: Building a Strong Foundation – Training Course

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Marketing Fundamentals: Building a Strong Foundation – Training Course

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