Day 1
Session 1: Introduction to Corporate Branding

• Importance of a cohesive visual identity
• Elements of effective branding (logo, colors, typography)
• Overview of Canva’s branding tools

Session 2: Logo Design with Canva

• Principles of logo design
• Creating professional logos using Canva templates
• Customizing logos to align with brand values

Session 3: Setting Up a Brand Kit

• Building a brand kit in Canva (logos, fonts, colors)
• Applying brand kit elements to designs
• Managing updates to the brand kit

Day 2
Session 1: Creating Branding Templates

• Designing reusable templates for social media, presentations, and more
• Ensuring consistency across templates
• Organizing templates for team access

Session 2: Designing Promotional Materials

• Creating brochures, flyers, and business cards
• Applying branding elements to promotional materials
• Exporting designs in print-ready formats

Session 3: Branding for Digital Platforms

• Designing banners, headers, and profile images for websites and social media
• Optimizing designs for different digital platforms
• Maintaining brand consistency across digital channels

Day 3
Session 1: Collaborating on Branding Projects

• Sharing designs and templates with team members
• Using Canva’s collaboration tools for feedback and updates
• Assigning roles and permissions for branding projects

Session 2: Managing Branding Assets

• Organizing and storing brand assets in Canva
• Using folders and tags for efficient asset management
• Integrating Canva with other tools for asset sharing

Session 3: Real-World Branding Challenges

• Group activity: developing a complete visual identity for a fictional brand
• Applying learned techniques to solve branding problems
• Presenting branding solutions for peer and instructor feedback

Day 4
Session 1: Designing for Print and Digital Consistency

• Preparing designs for print and digital use
• Ensuring consistency in resolution and color schemes
• Exporting files in appropriate formats

Session 2: Case Studies and Applications

• Analyzing successful corporate branding strategies
• Applying Canva tools to replicate professional branding styles
• Lessons learned from real-world branding examples

Session 3: Final Branding Project

• Group project: creating a comprehensive branding package
• Designing logos, templates, and promotional materials
• Presenting final projects and receiving feedback