This course is designed for professionals looking to become certified Adobe Analytics Business Practitioners and drive meaningful decision-making through data. It covers end-to-end analytics workflows—from report creation and segment building to attribution modeling and insight delivery—empowering participants to transform data into actionable business outcomes.
Targeted at professional-level analysts, marketers, and business stakeholders, the course blends theory with hands-on Adobe Analytics platform training to ensure participants can confidently interpret digital behaviors, create impactful dashboards, and support cross-functional decision-making across marketing, product, and customer experience teams.
Day 1: Adobe Analytics Fundamentals
Session 1: Introduction to Adobe Analytics
Platform overview and business use cases
Understanding key terms: dimensions, metrics, segments, events
Interface tour: Reports, Workspace, and Data Views
Session 2: Workspace Navigation & Project Setup
Creating and saving new Workspace projects
Time granularities, visualizations, and breakdowns
Lab: Build your first project dashboard
Day 2: Advanced Reporting & Segmentation
Session 3: Segments, Filters & Calculated Metrics
Building rule-based and sequential segments
Filtering data for campaign, user, or device-specific insights
Lab: Create calculated metrics for business-specific KPIs
Session 4: Attribution, Cohort & Flow Analysis
Attribution models: First touch, last touch, linear, participation
Customer journey analysis through flow visualizations
Cohort analysis for retention and behavior tracking
Lab: Apply different attribution models to real data
Day 3: Insight Communication & Certification Prep
Session 5: Building Executive Dashboards & Alerts
Best practices for storytelling with data
Sharing, scheduling, and exporting reports
Custom alerts for KPI changes
Group activity: Prepare a short business insight presentation
Session 6: Certification Exam Strategy
Review of Adobe Analytics Business Practitioner exam format
Mock questions and discussion
Tips for test-taking and navigating Adobe documentation
We are open to customizing this program to align with your specific learning objectives. If your team has particular goals or areas they wish to focus on, we would be happy to tailor the course outline to meet those needs and ensure the program supports the achievement of your desired outcomes.
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